Archive for April, 2011

To style or not to style, that is the question…

April 18th, 2011

…And here are some answers.

When choosing a product for that incredible hairstyle of yours just created by your favorite stylist, it is important to know 3 things:  the texture of your hair, what your new look needs to support that style and the amount of effort you are willing to put forth to create that look.  Let’s look at these, one at a time.

The texture of your hair… This is the first thing your stylist wants to know when creating that style and/or color, it gives a world of information that helps your stylist determine how to best achieve the desired results.  It’s also what you need to know when choosing which product is best for you.  Whether fine, medium or coarse, L’Oréal Professionnel Texture Expert styling products will have what you need.  Let’s find out how to define your texture.  Take one strand of your hair and rub it between your fingers.  If you don’t feel anything = it’s fine.  You feel something gently between your fingers = medium.  The strand you feel has a strong and wire-like feel = coarse.   SMOOTH ULTIME – cream blow styling lotion – will take coarse hair and make it feel silky and smooth, while EXPANSION styling mousse will take fine hair into the world of fullness.

The needed support for that new style… Whether the change is subtle, or a complete makeover, your new look demands the right products to show it off.   If you are desiring a bit of lift at the root, VOLUME ELEVATION or LIFT EXTREME may be what you need.  Combine with DENSITE and you have the perfect foundation to beautifully voluminous hair.

Time and effort… Whether you love spending time on your hair, or are rushing out the door dripping wet, you need a product that speaks to your lifestyle.  Texture Expert products have just what you need to achieve your desired look in the amount of time you allow yourself the effort.  Our curl enhancers are a quick and easy way to creating beautiful bounce.  From ELASTICITE to SPIRAL EXTREME, your curls have never looked better!  Perhaps though, you prefer to play, then welcome to our wide array of products; creams, pomades, gels and sprays are all at your beck and call…

… Ask your stylist for advice on what’s best for you or log onto www.lorealprofessionnel-us.com to find a salon near you that carries L’Oréal Professionnel Texture Expert.

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