That’s right, Team L’Oreal Professionnel was at it again, in Las Vegas. This go around though, was quite different.
Beginning at the end: I find myself writing this in my hotel room as part of the processing needed to truly digest the past few days; an all encompassing new direction that the company is taking in it’s quest to set a new STANDARD and COMMIT to the hairdressing community – a FOUNDATION built 1909 by Eugene Schueller.
We closed with a toast, a symbol of an end and beginning that will be repeated from this point forward. We were introduced, and soon will you, to iNOA ODS2. Yes, the (r)evolution continues with iNOA and innovation. This beautiful color system is now easier, faster, better! Color that is more present. Color that is more conditioning. Color that is leading the way in creating beautiful hair. I can’t wait to share this with everyone!
James Morrison popped in to share his undying passion for education. The newest member of this growing family is at the core of why I do what I do. He, along with the incomparable Diane Gentellalli, directly influenced me at an early age in my career to share with others what I love to do. James’ love of hair and sharing is all too evident, as is his mastery of the message, and LP is all the richer for his presence. If you know me, then you know I love The Finish. So, to geek out on blow-styling a doll head like we did today with Morrison’s class made this confessed geek extremely happy.
The brilliant marketing department shared all the great toys to come. Not just products mind you, but the multi-faceted ways in which LP will reach the consumer and support the hairdresser. To have a 24/7 networking system for education brings new meaning to the word support. This marketing team has accomplished with the launch if iNOA what no marketing team has, and yet they improve to create tools and initiatives unparalleled in the beauty industry. Mad props here!
Beauty was front and center in the morning with the creative collections and inspirations at the hand of a talented team. From balayage to classic painting and design, our inspirations began with the Haute Couture standard set by Odile Gilbert. A true master of beauty, Odile created the spirit for a truly beautiful collection: Somptueux. Huge props to the talented artists and wonderful models; there is no better word than – beautiful.
An incredible presentation meant to enlighten, elevate and set a foundation for us was given by Blair Singer. This is what will set LP Education apart: the tools to present, engage and inspire others; through the constant refinement of our presentation skills. Much was gained and still more to learn, and one of the most important takeaways this weekend had to offer.
Kicking off the weekend was a message delivered by 2 incredible women: Barbara De Laere and Suzanne Sturm; a vision of a strong future path rooted in the beginnings of L’Oreal and pushing ever forward on the strength of education. The Haute Couture presentation set a standard of unequaled craftsmanship, while marketing showed why LP is the preeminent brand in the public’s mind. This vision, and the path set forth, will give hairdressers everywhere the tools to be their best!